Jenna Sylvia

Innovative, analytical marketing team member with an aptitude for leadership. Enthusiastic and quick learner, well suited for environment rooted in technology. Working knowledge of CSS3, Bootstrap, Ruby, Postgresql, JavaScript, JQuery and React JS.

  • Project Management

  • Assessing Data and Analytics

  • Targeted Resource Allocation

Areas of Expertise

  • Social Media Content & Strategy

  • Detailed Market Research

  • Promotional Events & Campaigns

  • Print & Digital Advertising

  • Customer Relations and Retention

  • Technical Integration Ability

EDUCATION

Bachelor of Arts in Media Studies and Communications | University of California at Berkeley - Berkeley, CA, 2020

Certified Web Developer | UC Berkeley Extension Coding Boot Camp – Berkeley, CA, 2019

AWARDS & DISTINCTIONS

Undergraduate Marketing Association, UC Berkeley – President (2018-2020), Vice President of Recruitment (2017-2018)

and Strategy Project Manager (2017-2018); Best Buddies at UC Berkeley – Vice President (2016-2020)

EXPERIENCE HIGHLIGHTS

HAGEN, STREIFF, NEWTON & OSHIRO ACCOUNTANTS, Oakland, California, February – June 2019

Marketing Intern

Examined existing marketing strategies and proposed enhancements to increase effectiveness. Produced fresh branding and
marketing content for print and digital campaigns. Reorganized client email lists to better serve promotional activities.

Key Accomplishments:

  • Boosted traffic to firm’s LinkedIn page by 30% after performing in-depth qualitative and quantitative data review.

  • Closely assessed expenditures and reallocated marketing resources to more effectively target niche clientele.

MARKETING ON 6TH, Berkeley, California, Summer 2018

Account Manager and Marketing Intern

Created and gave presentations to introduce company’s services to potential clients. Interviewed, trained and supervised new
hires. Developed and implemented streamlined Excel system to better track and manage customer relationships.

Key Accomplishments:

  • Optimized tracking of client projects and interactions, increasing overall productivity and client satisfaction.

  • Collaborated on direct marketing and sales strategy that earned Xfinity, Comcast nearly 60% of its yearly revenue.

GIRLS SCOUTS OF SAN DIEGO, San Diego, California, Summer 2017

Marketing Intern - Social Media

Designed and executed organization’s first social media promotion, augmenting engagement by 50%. Improved social media

influence with interactive posts across media channels. Generated and edited campaign content to enhance effectiveness.

COMMUNITY LEADERSHIP

FIRST PRESBYTERIAN CHURCH OF BERKELEY, Berkeley, California, October 2017 - Present

Children’s Ministry Program Assistant

Planned and executed various activities for preschool children, directing volunteers and providing organized, reliable care.