Undergraduate Marketing Association

I was a part of the Strategy Consulting Division of UMA at UC Berkeley where we advised businesses on their marketing & branding strategies. We provided innovative perspectives on marketing strategies to reposition brands, increase share, streamline organizations, & create competitor analyses. Below are a few of the projects I had the privilege to be on as a consultant (Quizlet) & a Project Manager (PepsiCo & Volition Beauty).

PepsiCo

Centered on data analytics & suggestions to connect with college demographic

Quizlet

Focused on keeping a high retention rate as users transitioned from high school to college

Volition Beauty

Main objective was to perform a trial on the current business model and provide feedback