Undergraduate Marketing Association
I was a part of the Strategy Consulting Division of UMA at UC Berkeley where we advised businesses on their marketing & branding strategies. We provided innovative perspectives on marketing strategies to reposition brands, increase share, streamline organizations, & create competitor analyses. Below are a few of the projects I had the privilege to be on as a consultant (Quizlet) & a Project Manager (PepsiCo & Volition Beauty).
Main objective was to perform a trial on the current business model and provide feedback
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